Archive

Volume 37 (76). № 3, Part 2, 2026

Title page

Contents

THEORY AND HISTORY OF SOCIAL COMMUNICATIONS

Babenko V. V.
THE MANIFESTATIONAL NATURE OF MEANINGFUL MESSAGES: TEXT, IMAGE, INTERACTION

Boborykin A. I.
ALGORITHMIC ISOMORPHISM: A NEO-INSTITUTIONAL ANALYSIS OF ORGANIZATIONAL HOMOGENIZATION IN DIGITAL MEDIA

Budnyak K. M.
SELF-REPRESENTATION OF MILITARY SERVANTS WITH PROSTHESES AS AN ALTERNATIVE TO REPRESENTATION BY TRADITIONAL MEDIA

Hilenko O. I.
THE FUNCTIONING FEATURES OF TRAVEL ESSAYS IN THE 1960S OF THE 20TH CENTURY

Horchikova A. О., Smus A. H., Zubarets A. V.
THEMATIC ORIENTATION OF GLOBAL MEDIA

Dynikova L. Sh., Tilniak N. V., Sydorenko L. M.
A DISCOURSE-LINGUISTIC ANALYSIS OF THE DISCIPLINE “BUSINESS COMMUNICATION AND SPEECH CULTURE” WITHIN CORPORATE LINGUISTIC CULTURE

Litvinchuk I. S.
TRANSFORMATION OF MEDIA PRODUCTION UNDER THE INFLUENCE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES

Pedoruk I. D., Tanasiichuk A. M., Derkach A. M.
EVOLUTION OF JOURNALISM: FROM PRE-PRINT FORMS OF COMMUNICATION TO THE ERA OF ARTIFICIAL INTELLIGENCE

Polumysna O. O.
MEDIA COVERAGE OF THE PROBLEMS OF PEOPLE WITH DISABILITIES DURING THE RUSSIAN-UKRAINIAN WAR

Semeniuk O. А., Semeniuk D. Yu.
SUGGESTIVE INFLUENCE OF MASS MEDIA ON STUDENTS: SOCIO-PSYCHOLOGICAL FACTORS AND MEDIA-CRITICAL CORRECTION

Sikorska. D. D.
DOOMSCROLLING AS A FORM OF DESTRUCTIVE MEDIA-CONSUMPTION IN THE CONTEXT OF INFORMATION OVERLOAD

Finkler Yu.
BETWEEN IDLE TALK AND DIALOGUE: HOW DELIBERATIVE DEMOCRACY CHANGES THE RULES OF JOURNALISM

THEORY AND HISTORY OF JOURNALISM

Babenko V. S.
SYMPHONY OF CHAOS: METAMODERN OF POST-TRUTH IN DONALD TRUMP’S MASS MEDIA RHETORIC

Barchan O. V.
MYKHAILO MUKHYN AND THE TRANSCARPATHIAN NEWSPAPER “UKRAINSKE SLOVO” IN THE 1930S

Hyrіna T. S.
RADIO BROADCASTING AS A SPACE FOR PRESERVING ETHNOCULTURAL VALUES AND POLITICAL SUBJECTIVITY OF THE UKRAINIAN EMIGRATION IN 1939

Kostromitsky R. І., Melnikova Yu. О.
SPECIFICS OF THE FUNCTIONING OF THE “UNITED NEWS” TELEMARATHON IN THE CONTEXT OF FULL-SCALE WAR: TRANSFORMATION OF PROFESSIONAL STANDARDS

Levchenko T. M.
LINGUOCOGNITIVE MECHANISMS OF MANIPULATIVE INFLUENCE IN THE CONTEXT OF TRANSITION FROM INFORMATION TO COGNITIVE WARFARE

Malinin V. S., Kuzmanenko A. V.
UKRAINIAN PRINT MEDIA IN THE EARLY 1990S: TYPOLOGY, FUNCTIONS, AND INFLUENCE ON PUBLIC OPINION

Podosyan A. О.
CROSS-MEDIA AS A FORM OF CONTEMPORARY JOURNALISTIC COMMUNICATION IN THE CONTEXT OF DIGITAL TRANSFORMATION: THEORETICAL-METHODOLOGICAL AND PRACTICAL ASPECTS

Poplavska N. М., Synorub H. P., Kalba Ya. E.
A JOURNALIST’S PSYCHOLOGICAL RESILIENCE AS A FACTOR IN THE SELF-REGULATION OF REGIONAL MEDIA IN WARTIME

Savchuk R. L., Ivasiv Kh. V.
GENRE TRANSFORMATION OF TRADITIONAL JOURNALISM IN THE BLOG FORMAT (BASED ON AUTHOR COLUMNS IN THE ONLINE MEDIA “KURS”)

Selskyi L. I., Medynska O. Ya.
JOURNALIST WORK STANDARDS IN WAR CONDITIONS: ETHICAL AND SECURITY DILEMMAS

Fursa I. Z.
THE ROLE OF MASS COMMUNICATION MEDIA IN SHAPING THE PUBLIC PERCEPTION OF HUMAN RIGHTS

Tsapok O. M.
SPECIFICS OF THE ACTIVITIES OF LOCAL AND HYPERLOCAL PRINT MEDIA DURING THE WAR

Tsekhmeistruk R. V.
THE “FILTER BUBBLE” EFFECT IN NEWS RECOMMENDATION SYSTEMS: IMPACT ON INFORMATION CONSUMPTION AND FORMATION OF THE USER’S INFORMATION ENVIRONMENT

Tsyperdiuk I. M.
MEDIA LITERACY IN THE AGE OF DISINFORMATION: THE PROBLEM OF NATIONALITY-BASED DISCRIMINATION IN THE MATERIALS OF RADIO LIBERTY

Shapovalova H. V., Saienko N. A.
SCIENCE POPULARIZATION STRATEGIES IN UKRAINIAN AND HUNGARIAN POPULAR SCIENCE MEDIA: A CASE STUDY OF THE ONLINE PUBLICATIONS “KUNSHT” AND “QUBIT” (2024–2025)

APPLIED SOCIAL AND COMMUNICATION TECHNOLOGIES

Balovsiak N. V.
FIGHTING FAKE CONTENT ON SOCIAL NETWORKS IN 2015–2022: A HISTORICAL ASPECT

Baliun O. O., Shpak V. I., Bazovkin E. V.
TRANSFORMATION OF SMM TOOLS IN BOOK MARKETING UNDER THE DIGITALIZATION OF THE COMMUNICATION SPACE

Bidzilya Yu. М., Solomin Ye. О.
COUNTERING POLITICAL DISINFORMATION IN AN OPEN INFORMATION SPACE

Bohovin O. V., Sira A. O.
FROM “HEROIN CHIC” TO THE DICTATORSHIP OF AI ALGORITHMS: THE FORMATION OF FEMININITY STANDARDS IN THE DIGITAL ERA

Bondarenko T. G., Kovtun N. O., Koval S. V.
NORMATIVE ETHICAL AND LEGAL PRINCIPLES OF USING AI TECHNOLOGIES IN ADVERTISING AND PR

Varenyk V. M., Halushka I. O.
COMMUNICATING POTENTIAL OF INSTAGRAM PAGE OF YOUTH CENTRE FOR CIVIC EDUCATION “NATRIY”

Hlukhyi A. V.
SELF-REGULATION OF THE MEDIA AS A MECHANISM FOR ENSURING COMMUNICATIONAL RESPONSIBILITY

Dankevych Yu. V., Kucheriavyi V. M., Holovchenko M. M.
EVOLUTION OF DOCUMENTATION SUPPORT FOR MILITARY ADMINISTRATION IN UKRAINE

Zubrytskyi D. V.
MULTIMEDIA MODELS OF VIDEO CONTENT IN UKRAINIAN MEDIA: A SOCIO-COMMUNICATION STRATEGY OF INFLUENCE ON MEDIA CONSUMPTION (ON THE EXAMPLE OF FORBES UKRAINE, NV, UKRAINSKA PRAVDA)

Kovalova T. V., Zubakhin Yu. V., Kovalov S. O.
MEDIATIZATION OF WAR: PR AND NARRATIVE PRACTICES IN THE FORMATION OF TRANSNATIONAL SYMBOLS OF TRAUMA

Kuznietsova I. V., Ryzhova D. O.
BTL COMMUNICATIONS IN THE PROJECT MANAGEMENT SYSTEM OF CHARITY EVENTS: THE CHESTNUT RUN CASE

Pohribna O. L., Nadtochii O. O.
METAMODERN ADVERTISING DISCOURSE IN CONTEMPORARY UKRAINIAN COMMERCIAL VIDEO ADVERTISING

Pavlova A. K.
SEARCH FOR THE AUTHENTIC “I” IN MEDIATED SPACE: THE ETHICS OF TESTIMONY AND DIMENSIONS OF LIVED EXPERIENCE IN THE WORKS OF M. TUMARKIN, A. CHEKH, AND A. DRON

Parubets O. M.
COMMUNICATION STRATEGIES IN DIGITAL ADVERTISING: THEORETICAL ASPECTS

Rula N. V., Shulzhenko A. S.
FUNCTIONAL AND CONTENT TRANSFORMATION OF THE “UNIFIED NEWS” TELEMARATHON AS A CRISIS COMMUNICATION TOOL

Sadivnycha M. V., Ponomarenko N. P., Sitak L. O.
THE ROLE OF THE MEDIA IN OVERCOMING SOCIAL BARRIERS BETWEEN VETERANS OF THE RUSSIAN-UKRAINIAN WAR AND SOCIETY

Tatyanchenko A. Yu.
STRATEGIES FOR THE FUNCTIONING OF INDEPENDENT DIGITAL PUBLICATIONS IN THE ERA OF CONVERGENT MEDIA (CASE STUDY OF TEXTY.ORG.UA)

Urmanets I. М.
FRAMING IN THE MILITARY DISCOURSE OF THE ONLINE MEDIA OUTLETS “LEOPOLIS.NEWS”, “ONLINE.UA” AND “SUMY CHANNEL”

Fedotova O. O., Oliynyk I. V.
INFORMATION COUNTERACTION AS A DOMINANT TREND IN THE FUNCTIONING OF UKRAINIAN THINK TANKS UNDER THE CONDITIONS OF A FULL-SCALE INVASION

REVIEWS

Oleksenko V. P.
DISCOURSIVE ASPECTS OF MODERN UROLOGICAL TERMINOLOGY

INFORMATION ABOUT THE AUTHORS