Archive

Volume 36 (75). № 6, Part 2, 2025

Title page

Contents

UKRAINIAN LANGUAGE

Abramenko O. V.
MOTIVES OF EROS AND THANATOS IN THE STANISLAV VYSHENSKYY’S EXISTENTIAL LYRICS

Barabash S. M.
SPECIFICITY OF THE FUNCTIONING OF ODORATIVE LEXICAN IN THE FANTASTIC STORY "NAMELESS" BY MARINA CHAIKA

Kozubenko L. M.
THE CONCEPT OF CHILDREN AND ADULT CHARACTERS IN THE SHORT PROSE OF VASYL STEFANIK

Kolkutina V. V.
MODERN LYRIC DISCOURSE IN MILITARY POETRY: THE RECEPTIVE ASPECT

Oliynyk L. V.
THE POETICS OF NATALIA POLISHCHUK’S FAIRY TALES

Skuratko T. М., Senovska N. L.
CONTEMPORARY UKRAINIAN WAR LITERATURE AS A COMPREHENSIVE ARTISTIC VISION OF THE NATION'S EXPERIENCE

Starostenko T. M.
THE HERO AND THE ARCHETYPE: THE POETICS OF THE NATIONAL HERO BY LEONID BILETSKY WITHIN THE CONTEXT OF CONTEMPORARY UKRAINIAN MILITARY POETRY

Tkachuk O. M.
NARRATIVE SPECIFICITY OF THE THEME OF THE FIRST WORLD WAR IN BOHDAN LEPKYI’S SHORT PROSE

Tokman H. L.
MILITARY MOTIFS AND IMAGERY IN VOLODYMYR KOLOMIYETS' CANTATA “VISIONS ON THE ROAD” IN THE CONTEMPORARY HORIZON OF EXPECTATIONS

Тiutiunnyk O. M.
THE CURRENT RUSSIAN-UKRAINIAN WAR THROUGH THE PRISM OF VITALY ZAPEKA'S STORY “THIS IS K...”

Shevchenko T. M.
SUGGESTIVE PRACTICES OF GALINA PAGUTIAK (USED ON THE EXAMPLE OF THE COLLECTION “EVERY DAY IS DIFFERENT”)

LITERATURE OF FOREIGN COUNTRIES

Solodka L. O., Krynytska N. I., Dzekun Yu. O.
LITERARY REPRESENTATION  OF PSYCHOLOGICAL TRAUMA IN W. BORCHERT’S SHORT FICTION (BASED ON HIS STORY “DAS BROT”)

Stanislav O. V.
ORIENTALISM IN FRENCH LITERATURE OF THE 16TH–19TH CENTURIES: THE HISTORICAL ASPECT OF THE ISSUE

COMPARATIVE LITERATURE STUDIES

Katysh T. V., Borisenko Ye. D.
COMPARATIVE ANALYSIS OF M. KOTSYUBYNSKYI’S NOVELLA “ON THE ISLAND” AND E. HEMINGWAY’S NOVELLA “THE OLD MAN AND THE SEA”

Tsapro G. Yu.
POSTFEMINIST IRONY IN CONTEMPORARY ENGLISH AND FRENCH CHICK-LIT

LITERARY THEORY

Batura S.V.
COLLECTIVE WORKS: SPECIFICS AND FUNCTIONS

FOLKLORISTICS

Shkliaeva N. V., Nykoliuk T. V.
SUMMER CALENDAR HOLIDAYS IN THE FOLK PROSE OF THE POPULATION OF WESTERN POLISSIA AND WESTERN VOLYN

LANGUAGES OF THE PEOPLES OF ASIA, AFRICA, INDIGENOUS PEOPLES OF AMERICA AND AUSTRALIA

Kostanda I. O.
LEXICAL REPRESENTATION OF MILITARY FORMATIONS IN ANCIENT CHINESE

THEORY AND HISTORY OF SOCIAL COMMUNICATIONS

Abbasova P.
LANGUAGE AND COMMUNICATION IN A MULTICULTURAL ENVIRONMENT

Harmash L. V.
MEMORY IN THE AGE OF ALGORITHMS: RETHINKING THE PAST THROUGH DIGITAL MEMORY STUDIES

Hotsur O. I, Luts D. M.
WAR AS A MEDIAPODIA: HISTORICAL AND COMMUNICATIONAL CONTEXT

Yevdokymenko I. М.
CONTEMPORARY UKRAINIAN MUSIC AS THE VOICE OF WAR: IMAGES, MEANINGS AND MEDIA NARRATIVE IN THE SPACE OF MASS COMMUNICATION

Ivahchenko V. L., Hryshyn M. H.
CLASSIFICATION ОF MILITARY-POLITICAL VIDEO FAKES IN THE MODERN MEDIA SPACE

Leleka O. O.
PROBLEMS OF LEGAL REGULATION OF SOCIAL ADVERTISING IN THE DIGITAL ENVIRONMENT

Miroshnychenko P. V., Ostrovska N. V.
CONCEPTS OF MANLINESS/ MASCULINITY IN THE UKRAINIAN MEDIA WORLDVIEW

Rossinskyi A. І.
FOOTBALL CLUBS ON INSTAGRAM: FEATURES OF CONTENT TYPOLOGY

Skalatska O. V., Nazarenko O. M. Lepetukha M. V.
METHODOLOGY OF CONDUCTING AND PRESENTING SCIENTIFIC RESEARCH IN MEDIA MANAGEMENT: APPROACHES, TOOLS AND ANALYTICAL STANDARDS

Tsapok O. M.
LEGAL STANDARDS AND RESPONSIBILITY FOR PLACEMENT OF ADVERTISING BY BLOGGERS ON SHARED-ACCESS PLATFORMS

Chulkova A. V.
HATE SPEECH IN JOURNALISTIC TEXTS: FORMS, FUNCTIONS, AND METHODS OF COUNTERACTION

DOCUMENTATION SCIENCE, ARCHIVAL SCIENCE

Herasymiuk L. S., Tarasiuk L. M., Kryvoruchko Yu. Z.
APPLICATION OF ARTIFICIAL INTELLIGENCE TO ENHANCE DOCUMENT MANAGEMENT EFFICIENCY IN LIBRARIES: UKRAINIAN AND INTERNATIONAL EXPERIENCE

BOOK SCIENCE, LIBRARY SCIENCE, BIBLIOGRAPHY

Bilovus L. І., Bilovus P. О.
COMMUNICATION STRATEGY FOR SPECIAL LIBRARIES FOR THE BLIND: FEATURES OF FORMATION

THEORY AND HISTORY OF JOURNALISM

Burdeha T. V.
FEATURES OF CONSTRUCTIVE JOURNALISM IN NEWS

Hetsko H. І. Barchan O. V.
THE INFLUENCE OF UKRAINIAN MEDIA ON THE FORMATION OF PUBLIC OPINION IN THE CONDITIONS OF INFORMATION WARFARE

Zagorulko D. I.
ONLINE MEDIA COMMUNICATION STRATEGIES: FUNCTIONS AND STRUCTURE

Ivanova I. B.
MEDIA POLICY IN CHINA IN THE ERA OF CONVERGENCE: IDEOLOGICAL DIMENSIONS AND INSTRUMENTS OF INFLUENCE

Kamenska Т. G.
NEUTRALITY AND PROVOCATIVE MEDIA TECHNOLOGIES IN JOURNALISTICS

Krushelnytska S. V., Lebedenko N. Ye.
COVERAGE OF THE WAR THEME IN THE FRENCH NEWSPAPER LE MONDE

Lutsyk M. I.
ETHICAL STANDARDS OF POLITICAL COMMUNICATION IN THE DIGITAL AGE: CHALLENGES FOR JOURNALISTS AND USERS

Marunchak V. V.
INFORMATION AND KNOWLEDGE AS DOMINANT RESOURCES OF MODERNITY

Makhova K. V.
THE PROCESS OF DIGITALISATION OF UKRAINIAN REGIONAL MEDIA DURING THE FULL-SCALE RUSSIAN INVASION

Mishchenko V. V.
THEMATIC VIDEO BLOGS ABOUT REAL ESTATE AS A NEW FORMAT OF DIGITAL JOURNALISM

Pavlyk M. T.
REPRESENTATION OF CULTURAL AND ARTISTIC THEMES IN THE NEWS BROADCASTS OF THE “UNITED NEWS” TELEVISION MARATHON

Sydorenko N. M., Dubetska O. O.
SPORT PRESS OF KYIV AT THE BEGINNING OF THE XX CENTURY

Chaikun O. S.
THEORETICAL PRINCIPLES OF MEDIA INTERACTION WITH AUDIENCE IN THE CONTEXT OF CRISIS SITUATIONS

Shapovalova H. V.
LINGUISTIC AND STYLISTIC FEATURES IN UKRAINIAN TIKTOK JOURNALISM

THEORY AND HISTORY OF PUBLISHING AND EDITING

Hodunok Z. V., Shershnova O. V., Shulyk R. T.
THE TRANSFORMATION OF STUDENT MEDIA PROJECTS INTO PUBLIC PRODUCTS: THE CASE OF THE NATIONAL UNIVERSITY OF OSTROH ACADEMY (2023–2025)

APPLIED SOCIAL AND COMMUNICATION TECHNOLOGIES

Balovsyak N. V.
MODEL AND TRENDS OF CHOICE OF COMMUNICATION CHANNELS BY GOVERNMENT BODIES: EMPIRICAL ANALYSIS

Bilan N. I., Netreba M. M., Kuznietsova I. V.
COMMUNICATION STRATEGIES FOR SUSTAINABILITY: UKRAINIAN EXPERIENCE IN CREATING VALUE IN WAR CONDITIONS

Bondarenko Т. G., Palshkov К. Ye.
THE ROLE OF SOCIAL MEDIA AND MESSENGERS IN DISSEMINATING INFORMATION ABOUT THE IMPLEMENTATION OF EDUCATIONAL GRANT PROJECTS

Burovets I. V.
MEANS OF REALIZING THE CATEGORY OF DIALOGICITY IN UKRAINE’S STRATEGIC COMMUNICATIONS (BASED ON VOLODYMYR ZELENSKYY’S PUBLIC ADDRESS)

Нetsko H. I.
MEDIA VISUALIZATION OF A WOMAN-REFUGEE IN PUBLICATIONS OF THE UKRAINIAN-LANGUAGE PUBLICATION NEW POLAND

Hrushevska Yu. А.
EMOTIONAL MARKETING IN CRISIS PERIODS: ANALYSIS OF ADVERTISING AND INFORMATION CAMPAIGNS OF SOCIALLY RESPONSIBLE BUSINESS

Kovpak V.A., Pastukhova O.O.
COMMUNICATION STRATEGY OF THE CHARITABLE FOUNDATION «WORLD TO UKRAINIANS»: DIRECTIONS AND TECHNOLOGIES FOR OPTIMIZING INTERNAL AND EXTERNAL COMMUNICATIONS

Kovtun N. O., Koval S. V.
FORMATS OF ADVERTISING COLLABORATIONS OF UKRAINIAN BRANDS

Kosheliuk O. V., Blahovirna N. B.
NEW CHANNELS OF STRATEGIC COMMUNICATION AND COUNTERACTING DISINFORMATION: CHALLENGES FOR THE EU AND UKRAINE

Krasulya A. V., Gapchenko Ye. A.
PSYCHOLINGUISTIC AND TYPOLOGICAL FEATURES OF MANIPULATIVE STRATEGIES IN PROPAGANDIST NEWSPAPERS AND POSTERS OF THE THIRD REICH AND MODERN RUSSIA: A COMPARATIVE STUDY

Lisnevska A. L., Bezulik G. V., Polstiankina I. P.
THE POTENTIAL OF AUDIOVISUL CONTENT IS UKRAINEIAN JOURNALISM (BASED ON CULTURAL AND ART MEDIA PROJECTS)

Mitchuk O. A.
FUNCTIONAL ROLE OF THE LINGUOPRAGMATIC ASPECT OF NON-NORMAL LEXICON IN MILITARY DISCOURSE

Nadtochii O. L., Pohribna O. O.
FEATURES OF THE STRUCTURE OF A NEWS ARTICLE ON CORPORATE WEBSITES OF HIGHER EDUCATION INSTITUTIONS

Oblasova O. I., Ryvlina V. M.
PECULIARITIES OF CROSS-CULTURAL COMMUNICATION IN CONTEMPORARY UKRAINIAN ART DIPLOMACY

Romanchuk S. М., Zahreba V. А.
INTERNALIZATION OF MILITARY DISCOURSE: THE INFLUENCE OF CRISIS COMMUNICATIONS OF THE MINISTRY OF DEFENCE OF UKRAINE ON THE STUDENT’S LINGUISTIC PERSONALITY

Soloviova A. S., Maksymiuk D. V.
THE ROLE OF COMMUNICATIONS IN THE ACTIVITIES OF THE REGIONAL DEVELOPMENT AGENCY OF MYKOLAIV REGION

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